Hello , Purpose. There — I said the P-word. It’s on everyone’s lips of late and many a new purpose expert is emerging every minute. Purpose may be the new black, but it’s also shaping up to be the great misunderstanding within many organisations. Like Greenwashing before it, Purposewashing has become a thing, as is […]
Subscribe to keep reading
This essay is free to read but only available to subscribers. Join today to get access to all essays.