The misunderstanding of purpose.

gravatar
 · 
May 12, 2020
 · 
4 min read

Hello , Purpose. There — I said the P-word. It’s on everyone’s lips of late and many a new purpose expert is emerging every minute. Purpose may be the new black, but it’s also shaping up to be the great misunderstanding within many organisations. Like Greenwashing before it, Purposewashing has become a thing, as is […]

Subscribe to keep reading

This essay is free to read but only available to subscribers. Join today to get access to all essays.

This essay was first published for subscribers of The Weekly Journal of Creative Leadership and is copyright
© Dimitri Antonopoulos, Tank Pty Ltd and can not be re-published without the express permission of the Author.

Recently published

Are We At A Crossroads?

There is an old African proverb which I heard at an event tonight which may explain the lateness of my email, but will also set the tone of my intent. If you want to …

Throw Away The Template

Hello, In our work, we spend a lot of time listening. Much of our time is spent ensuring people are heard, seen, visible, present and valued. In a couple of weeks, I'll be flying to …

So Many Books. So Little Time.

Hello. January seems to feel like the longest month of the year. Has it felt that way for you? Something must be said about our mindset to slow down whilst we're preparing to get …
Search
Comments

No Comments.

bcorp-100-@2×2-w

MarchFirst, The Creative Pro & Strategy Masterclass are Copyright All Rights Reserved Tank Pty Ltd.

AcademyJournal | PodcastArchive | About | Contact