May 12, 2020
4 min read

The misunderstanding of purpose.

Hello , Purpose. There — I said the P-word. It’s on everyone’s lips of late and many a new purpose expert is emerging every minute. Purpose may be the new black, but it’s also shaping up to be the great misunderstanding within many organisations. Like Greenwashing before it, Purposewashing has become a thing, as is […]

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This essay was first published for subscribers of The Weekly Journal of Creative Leadership and is copyright © Dimitri Antonopoulos, Tank Pty Ltd and can not be re-published without the express permission of the Author.


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